World Gym
With a new video series coming out every year, World Gym need to constantly refresh their image while staying true to who they are. We enjoy finding new ways to elevate the brand of World Gym each year.
From the animator: “Sometimes, the directive is to lean toward a more sleek, technical style. Sometimes, like in this version, the directive is to go full 3D with a more bold approach. It’s always fun to find new ways to express this brand.”
Creative Direction
Trevor M. Carlee